Privacy Policy
Effective Date: 1 July 2025.
This Privacy Policy explains how The Empowered Calm Co (“we,” “us,” or “our”) collects, uses, and protects your personal information when you visit our website, purchase coaching or digital products, or sign up for free resources or email updates.
We are committed to protecting your privacy in line with the UK General Data Protection Regulation (GDPR).
1. Who We Are
The Empowered Calm Co is a wellbeing and coaching brand operated by Ali Conacher based in the UK.
Contact: [email protected]
2. What Information We Collect
We may collect and store the following data:
Contact Information: Name and email when signing up for a freebie, quiz, newsletter, or programme
Payment Information: Collected securely by Stripe and not stored on our systems
Client Notes: If you are a coaching client, we may keep notes from our sessions for continuity and care
Website Usage: Cookies and analytics to improve the site (see below)
3. How We Use Your Information
We use your data to:
- Deliver the products, services, or resources you request
- Send email updates and newsletters (with your consent)
- Improve your experience on our website
- Provide tailored coaching support
- Respond to enquiries and manage appointments
We do not sell or rent your personal information to third parties.
4. Legal Basis for Processing
We process your data based on:
Consent: When you sign up for emails or freebies
Contract: To deliver coaching sessions or purchased programmes
Legitimate Interest: To run and improve our business
Legal Obligation: To comply with tax or legal requirements
5. Your Rights
You have the right to:
- Access the personal data we hold about you
- Request correction or deletion of your data
- Withdraw your consent at any time
- Complain to the ICO if you believe your data is not being handled properly
6. Data Storage & Security
We store your data securely within systems like Smart Growth System, Stripe, Notion, and Google Workspace. Access is restricted, and all data is protected by passwords and encryption where available.
Coaching session notes are stored securely and are only accessible to Ali
7. Cookies & Analytics
We use cookies and Google Analytics to track website usage and improve performance. You can disable cookies in your browser settings if you prefer not to be tracked.
8. Third-Party Services
We use trusted third parties (e.g. Stripe, Smart Growth System, Jotform, Google Workspace, Canva, Notion) to provide services. They have their own privacy policies and comply with GDPR or equivalent protections.
9. Data Retention
- Newsletter and freebie data is retained until you unsubscribe
- Coaching records are stored for 2 years after your last session unless requested otherwise
- Financial records are retained for 6 years (required by law)
9. Data Retention
If you have questions about this policy or your data, contact:
Ali Conacher
Email: [email protected]
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